battlepass Responsive website

BattlePass is a website for a local arcade that allows users to check-in and sign-up for various events hosted by the arcade.

MY role

UX designer creating a website for a local arcade from conception to delivery

the goal

Design a website for a local arcade that allows users to easily check-in and sign-up for various arcade events.

User research

Wireframes

paper

I created 5 versions of the home screen to ensure that the elements would be suited for digital wireframes and were simple and easy to use for people inexperienced with websites and technology. Stars were used to mark elements used in the initial digital wireframe.

digital

homepage

As the initial design phase continued, I made sure to base screen designs on feedback and findings on user research.

check-in screen

Simplicity was the biggest focus while working on these wireframes. It needed to be ensured that most anyone accessing the website should be able to complete the process with no problems.

check-in confirmation

In user research, it was noted that confirmation screens don’t look different to other screens in the app. It was important to make sure that the screen looks different and confirms with the user that they are indeed checked in.

sign-up screen

This screen was designed to be user-friendly and straightforward. The user can look at available clubs and tournaments being offered and select to sign up for each one individually.

events screen

This screen was designed similarly to the sign-up screen. It features a main event at the top, and underneath are other events occurring that users can sign up for individually.

user testing

Mockups

before usability study

Early designs are very similar to the high-fidelity prototype. However, there were a few key changes. The featured event section has more information on the right-hand side, that highlights both upcoming events and reoccurring weekly events.

after usability study

before usability study

The first usability study revealed frustration in the layout of the events check-in page. Users liked the overall layout but preferred the navigation buttons to be side-to-side. The events check-in page was updated to create better usability.

after usability study

Prototypes

results and outcomes

Impact

The website makes users feel like they can check into events easily and quickly.

What I learned

While designing the BattlePass website, I learned that creating a desktop website layout from scratch is difficult and that utilizing a design system helps designers create better designs with better usability. I also learned that usability studies are critical in the development of apps, as it helps designers understand their users needs better.

Positive Outcome

One quote from usability study #2: “[The website] is easy and straightforward to use. I feel like I could check-in in less than 30 seconds”